Herman doesn’t see himself as a trend watcher. If that
were so, he should be watching himself, and that would
be plain silly. For him, what best describes his day,
is consumer psychology. That’s all very nice, but what about those glasses then, Herman? Isn’t that to be trendy while you're watching trends? In any case, he is a well respected consultant to big companies, to prepare themselves for times and people to come. Watch that horizon, dude, isn’t that Herman?