Jo was the dude at the VMMa for 20 years. He was Marketing and Communications Director PR and Line Extensions. He must have had the longest title in the whole television industry. Not bad, for a not so tall dude like Jo. What to say about him? He’s done it all, seen it all, ran youth channels, launched new channels, created line extensions, he was the head striker in TV land if we’ve ever seen one. 

Charlotte thinks two strikes ahead. She also plays the piano, the flute, the guitar and the violin, but that’s just plain weird on a bowling court. To notice her when she’s not playing the flute, her red hair helps a lot. Clients love her because she hates missing deadlines, she loves accuracy and she actually loves clients, too. That’s a lot of love going on there, Charlotte.

Oscar is a writer. No, let’s start again. Oscar is the writer who… no. Oscar is one of those writers who don’t just build up a wall of words. He cuts and he trims and he deletes and he refines until his words say exactly what his thoughts were thinking. He brings literature back to the essence, looks full of wonder to the world and creates new and wonderful universes, full of bowling balls. No, delete that last bit.

Every man is jealous of Kurt S. He is the man Hugh Heffner wants to be when he’s reborn. He spends his days with heavenly creatures, which just loooove to play with his camera. He’s the last of the classic Blow Up type fashion photographers: glamorous, charming, and oh well, let’s admit it, irresistible. And when he’s not doing what he does, he ’s out flying an airplane, or riding a bike. Or starting a new exhibition, or making a brand sexy. That’s the sort of man he is.

Gwenn Nevelsteen was PR & Communication Manager at Eurostation. There she discovered what it's like to play God, how through clever design and architecture you can change entire neighbourhoods and influence people’s lives in it. Before she played with trains, she toyed with content and publishing at Kluwer, as head of the Custom Publishing department. She has never thrown a strike on a bowling lane yet, but her moves and the curve of her swing are so gorgeous, she does strike a chord.

Dirk is not an empty shell. In fact, this man has content.
He’s spent his entire life filling and selling magazines, newspapers and websites. He doesn’t have the looks
of Kate Moss, but his love affair with media is just as passionate. Today, he creates and manages the conversations a brand has with its clients, suppliers, employees and fans. We’re fans of Dirk, he bowls with a tie.

Pedro is the proud father of an open laboratory specialized in architecture and exploring and developing many artistic activities, like graphic art and product design, photography, interior decoration, film, interactive exhibitions and events. Ask Pedro what he doesn’t do and he’ll just give you his blank look. Pedro knows how to get a couple of dudes and non-dudes together to imagine the unimaginable.

Herman doesn’t see himself as a trend watcher. If that
were so, he should be watching himself, and that would
be plain silly. For him, what best describes his day,
is consumer psychology. That’s all very nice, but what about those glasses then, Herman? Isn’t that to be trendy while you're watching trends? In any case, he is a well respected consultant to big companies, to prepare themselves for times and people to come. Watch that horizon, dude, isn’t that Herman?

Nicole looks 22, but that can’t be right, because she has
22 years in top jobs at Corelio on her CV. She has molded and folded more magazines than any living postman.
Unlike the postman, she reprofiled, revamped, revisited until the personality came out perfectly. Although she never got any herself, she is a great believer in extensions to generate growth, based on the mother brand. More readers, on whatever platform, is what she has always been after. And we were after her.